Name
Monetizing Eyeballs
Description

Karen Brodkin, Co-Head, WME Sports

Rebecca Dyer, Director of Business Development & Sales, Genius Sports

Julie Sobieski, SVP, League Programming & Acquisitions, ESPN

Moderated by Kelly Pracht, Co-Founder & CEO, nVenue
 

Viewership has soared, setting records for softball, basketball, soccer and more. Hear about the strategies, software and data that's powering it all. 

To capitalize on the unprecedented interest, executives across networks like ESPN, agencies like Endeavor, and tech firms like Genius Sports are utilizing the latest strategies, software, and data to fuel the women's sports rocketship. 

What new advertising streams have been most successful? What surprising data can we learn about record ratings? How are they leveraging media across different digital and traditional platforms? 

 

Date & Time
Wednesday, October 23, 2024, 3:45 PM - 4:10 PM