Karen Brodkin, Co-Head, WME Sports
Rebecca Dyer, Director of Business Development & Sales, Genius Sports
Julie Sobieski, SVP, League Programming & Acquisitions, ESPN
Moderated by Kelly Pracht, Co-Founder & CEO, nVenue
Viewership has soared, setting records for softball, basketball, soccer and more. Hear about the strategies, software and data that's powering it all.
To capitalize on the unprecedented interest, executives across networks like ESPN, agencies like Endeavor, and tech firms like Genius Sports are utilizing the latest strategies, software, and data to fuel the women's sports rocketship.
What new advertising streams have been most successful? What surprising data can we learn about record ratings? How are they leveraging media across different digital and traditional platforms?
Rebecca Dyer - Genius Sports
Julie Sobieski - ESPN
Kelly Pracht - nVenue