Karen Brodkin, Co-Head, WME Sports

Rebecca Dyer, Director of Business Development & Sales, Genius Sports

Julie Sobieski, SVP, League Programming & Acquisitions, ESPN

Moderated by Kelly Pracht, Co-Founder & CEO, nVenue
 

Viewership has soared, setting records for softball, basketball, soccer and more. Hear about the strategies, software and data that are powering it all.

To capitalize on the unprecedented interest, executives across networks like ESPN, agencies like Endeavor, and tech firms like Genius Sports are utilizing the latest strategies, software, and data to fuel the women's sports rocketship.

Why did women’s sports take so long to break through and how have traditional sports media evolved to cover the phenomenon? What surprising data can we learn about record ratings? How are they leveraging media across different digital and traditional platforms?