Tracy Hughes, VP, Women's and The Collective, Wasserman

Emily Sisson, SVP, Sponsorships, Athlete and Partner Marketing, ONE Team Partners

Moderated by Sophie Goldschhmidt, President and Chief Executive Officer, U.S. Ski & Snowboard

Traditional advertisers - and some unexpected new ones - are finding exciting new opportunities in women's sports to reach consumers. With major brands piling in, it's no surprise that women's sports has seen a 22% increase in sponsorship deals.

At the center of these new investments are marketing and strategy executives leading women’s sports to new heights. They’ll join us on stage to learn what new partnerships have been most successful, most innovative,-and most surprising.