Tracy Hughes is a talent-focused marketing executive with a decade of experience helping emerging and established athletes excel in brand partnerships and strategic campaigns. Across
sports and product categories, her proven ability to foster strong relationships and build genuine brand connections uncovers innovative solutions – which benefit clients and fans alike. Hughes joined Wasserman in 2020 and is currently Vice President, Talent and The Collective, focusing on building brands for top WNBA, NIL, and Olympic clients. Prior to Wasserman, she started her career at Nike as an intern and eventually worked her way up to Sports Marketing roles in the Women’s Basketball and Olympic divisions and Brand Marketing for Basketball on the West Coast. Tracy received her degree from North Carolina A&T and played on the Women’s Basketball Team. She currently lives in Virginia with her husband and 2-year-old son, Quincy.