As NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu is responsible for leading the league’s basketball and business development initiatives in Nigeria, including grassroots programming for youth, elite player development, relationships with current and prospective marketing, media and merchandise partners, and social responsibility efforts that improve the lives of youth and families in Nigeria.

She is an accomplished entrepreneur, business leader, luxury marketing expert and social activist with 17 years of experience developing businesses, brands and human capital in Nigeria, the Middle East and the U.S.

Abudu previously served as Founder and Managing Partner at BMGA Enterprise Limited (BMGA), an educational technology finishing school in Lagos that provides social and marketing intelligence to increase the productivity of people and organizations. In that role, she invested in the sustainable development of human capital and advanced gender equality in Africa by developing social impact initiatives, establishing new learning and leadership platforms, and growing partnerships with world renowned universities.

Prior to BMGA, she worked as a global marketing professional for international brands, including Louis Vuitton, The Walt Disney Company and The Clorox Company.

Abudu, a dual citizen of Nigeria and the U.S., holds an MBA from the Thunderbird School of Global Management in Glendale, Arizona where she is President of the Thunderbird Alumni Association’s Nigeria Chapter. She holds a bachelor’s degree in marketing and public relations from the University of Wyoming.