Full Name
Cameron Wagner
Job Title
Chief Client Officer
Company
Elevate Sports Ventures
Speaker Bio
In her role as Elevate Sports Ventures’ Chief Client Officer, Wagner is responsible for developing and leading the agency’s global brand consulting vertical. With over 25 years of experience in global brand marketing and platform development, sponsorship consultation, and partnership management on behalf of Fortune 500 companies; the award-winning industry leader will maximize Elevate’s expertise in data and insights, design and experiential solutions and international network to connect and integrate brands in dynamic, authentic ways with fans and consumers.
Driven by the belief that sports and live events have the power to forge and create unparalleled, meaningful connections between consumers and brands, Wagner’s vision and work has created some of sports history’s most iconic and poignant images, impressions and brand associations.
Prior to her role with Elevate, Wagner was the Chief Client Officer at GMR Marketing, a global leader in sponsorship and experiential marketing; where, over the course of her tenure, she led teams across five international offices and four continents, managing global sports and entertainment programs for world-class brands including Procter & Gamble, Intel, ExxonMobil, HPE, Humana, Visa, Lowe’s Home Improvement, US Bank, Bridgestone, Capital One, Danone, and many others.
In her leadership position with GMR, Wagner oversaw US-based offices in New York, San Francisco and Charlotte, as well as teams in international offices including UK, Brazil and Tokyo, amounting to a team of over 150 executives; in addition to serving on the agency’s executive leadership and global growth team. During her more than 14-year tenure with GMR, Wagner played a key role in the agency’s international expansion in support of its global portfolio of work, notably leading significant client campaigns and efforts in the UK, Brazil and Tokyo.
Among her industry accolades, Wagner counts her service and efforts for client brand Procter & Gamble during the 2012 London Olympic Games as one of the most significant and meaningful of her career. The award-winning program reflected Wagner’s affinity for and prowess in managing and directing brands with global ambitions and a desire to develop relationships with fans and consumers driven by powerful, shared human connections and emotions.
Recognizing the significant role leading female executives play in championing diversity in the sports and entertainment industry; Wagner is committed to fostering a culture of respect, inclusion and mentorship throughout Elevate. For over a decade at GMR, Wagner played a leadership role in agency’s efforts in diversity and inclusion, as a founding member of GMR’s “Glow” Women’s Initiative as well as serving on the Leadership Council’s “Leadership and Equity Taskforce;” initiatives dedicated to taking actionable, accountable steps towards building equality and gender and racial diversity at the global agency.
Wagner additionally led significant programs for major brands including Coca-Cola, Visa and Hasbro during a decade-long period as a senior leader in the consulting division of IMG where she amplified major client brand programs across global sports properties including the Olympic Games, NASCAR and the NFL, to name a few.
A recipient of Sports Business Journal’s renown “Forty Under 40” honors, Wagner and her teams have consistently produced award-winning platforms on behalf of client brands on a global scale; notably winning Sports Business Journal’s 2011 “Consulting Agency of the Year and 2014 “Experiential Agency of the Year.” Award-winning client programs under Wagner’s leadership at GMR included an Event Marketer Silver Ex Award in 2013 for Proctor & Gamble’s Family Home at the 2012 Olympic Games and an Event Marketer Silver Ex Award in 2017 for Humana’s Bring the Parks to You Tour.
Wagner earned her B.S. in Communications Degree from Appalachian State University where she graduated Magna Cum Laude; acted as an Ambassador for the Admissions Department; and held a leadership position in Delta Zeta sorority. She currently resides in Charlotte, NC, with her husband and two sons; and is an active member of the community, where she has served on the board of the Charlotte Housing Authority Scholarship Fund; the Bethlehem Center and as a CHAMPS mentor in the Brookside Homes community. She is also an avid golfer and runner.
Driven by the belief that sports and live events have the power to forge and create unparalleled, meaningful connections between consumers and brands, Wagner’s vision and work has created some of sports history’s most iconic and poignant images, impressions and brand associations.
Prior to her role with Elevate, Wagner was the Chief Client Officer at GMR Marketing, a global leader in sponsorship and experiential marketing; where, over the course of her tenure, she led teams across five international offices and four continents, managing global sports and entertainment programs for world-class brands including Procter & Gamble, Intel, ExxonMobil, HPE, Humana, Visa, Lowe’s Home Improvement, US Bank, Bridgestone, Capital One, Danone, and many others.
In her leadership position with GMR, Wagner oversaw US-based offices in New York, San Francisco and Charlotte, as well as teams in international offices including UK, Brazil and Tokyo, amounting to a team of over 150 executives; in addition to serving on the agency’s executive leadership and global growth team. During her more than 14-year tenure with GMR, Wagner played a key role in the agency’s international expansion in support of its global portfolio of work, notably leading significant client campaigns and efforts in the UK, Brazil and Tokyo.
Among her industry accolades, Wagner counts her service and efforts for client brand Procter & Gamble during the 2012 London Olympic Games as one of the most significant and meaningful of her career. The award-winning program reflected Wagner’s affinity for and prowess in managing and directing brands with global ambitions and a desire to develop relationships with fans and consumers driven by powerful, shared human connections and emotions.
Recognizing the significant role leading female executives play in championing diversity in the sports and entertainment industry; Wagner is committed to fostering a culture of respect, inclusion and mentorship throughout Elevate. For over a decade at GMR, Wagner played a leadership role in agency’s efforts in diversity and inclusion, as a founding member of GMR’s “Glow” Women’s Initiative as well as serving on the Leadership Council’s “Leadership and Equity Taskforce;” initiatives dedicated to taking actionable, accountable steps towards building equality and gender and racial diversity at the global agency.
Wagner additionally led significant programs for major brands including Coca-Cola, Visa and Hasbro during a decade-long period as a senior leader in the consulting division of IMG where she amplified major client brand programs across global sports properties including the Olympic Games, NASCAR and the NFL, to name a few.
A recipient of Sports Business Journal’s renown “Forty Under 40” honors, Wagner and her teams have consistently produced award-winning platforms on behalf of client brands on a global scale; notably winning Sports Business Journal’s 2011 “Consulting Agency of the Year and 2014 “Experiential Agency of the Year.” Award-winning client programs under Wagner’s leadership at GMR included an Event Marketer Silver Ex Award in 2013 for Proctor & Gamble’s Family Home at the 2012 Olympic Games and an Event Marketer Silver Ex Award in 2017 for Humana’s Bring the Parks to You Tour.
Wagner earned her B.S. in Communications Degree from Appalachian State University where she graduated Magna Cum Laude; acted as an Ambassador for the Admissions Department; and held a leadership position in Delta Zeta sorority. She currently resides in Charlotte, NC, with her husband and two sons; and is an active member of the community, where she has served on the board of the Charlotte Housing Authority Scholarship Fund; the Bethlehem Center and as a CHAMPS mentor in the Brookside Homes community. She is also an avid golfer and runner.
Speaking At