Julia Kang guides the strategic development and execution of LA28 Partners’ marketing activations, with an emphasis on maximizing their sponsorship investment. Julia’s work supports LA28 and Team USA in brand, marketing, impact, and athlete services by driving commercial strategy and amplifying LA28 and Team USA Partner brands. She oversees and fosters the day-to-day relationships with Olympic and Paralympic partners including Atos,
Bridgestone, Coca-Cola, P&G, and Salesforce on behalf of LA28 and Team USA. With the support of sponsors, agencies, and internal stakeholders, Julia and her team develop & pitch custom-integrated activation programs that strategically align with Partners’ objectives and drive optimal results.