Noah Syken is currently the Vice President, Sports and Entertainment Partnerships at IBM. In this role, he leads the overall strategic relationship with IBM’s sponsorship partners including the Masters, The US Open (Tennis), Wimbledon, Mercedes Benz Stadium, ESPN Fantasy Football, and The Grammys. Previously, Noah led IBM’s global media organization and Content Strategy Group where he oversaw the transition to a digitally centric engagement strategy by scaling agile development methods into marketing programs. He also led the strategy and marketing around IBM’s “Watson” computer that successfully competed in the “Jeopardy! IBM Challenge.” Noah is passionate about emerging media and digital platforms and focuses on the intersection of technology and fan engagement to drive IBM’s business into the future.