As the Vice President of Branded Partnerships & Amplifcation at Comcast, Matt Lederer has helped build the Xfinity brand through strong partnerships and presence in all passion segments, extending through the Olympics, NASCAR, gaming and music. Matt leads the development of strategies to leverage Comcast’s numerous partnerships, both national and regional, to enhance and promote the Xfinity brand.

Matt has held progressive leadership roles while placing the Xfinity brand into popular culture through national partnerships with Team USA and NASCAR as well as E-sports and music sponsorships, lifting favorability and consideration among consumers. He has directed sponsorship negotiations with NASCAR, Team USA, Faze Clan, Activision, Katy Perry, Jonas Brothers, Taylor Swift, all major US sports leagues, Billboard Music Awards, CMA Festival, and 36+ Olympians, growing brand portfolio to exceed $90M.

Matt has more than 20 years of experience in sports and brand marketing for FORTUNE 500 brands including Nextel and Sprint and is a State University of New York at Geneseo College Alumnus.