Lauren Campbell is a sports marketing professional with over 18 years of experience collaborating with top teams, leagues, and brands. She received a bachelor’s in public relations and communication from Eastern Michigan University and a masters in advertising from Michigan State University. During her tenor at the Detroit Red Wings, Lauren managed key partnerships for the team including Anheuser-Busch, Little Caesars, RAM Trucks and Jack Daniels. She also led the activation team for the 2013 NHL Winter Classic Hockeytown Winter Festival at Comerica Park and served as part of the project management team that sold and oversaw the construction of landmark partnerships in Little Caesars Arena, which opened in 2017. Lauren joined Ally in 2018 to assist in standing up the Ally Racing program, which she continues to lead today as Director of Sports and Entertainment. Over the past five years, the Ally Racing Team has since expanded their footprint in motorsports not only through their team sponsorship with Hendrick Motorsports and the 48 team, but by also becoming a race entitlement partner at Nashville Superspeedway, forging a business relationship with the legendary Dale Earnhardt Jr., and most recently, coming on board as an official partner of NASCAR in 2023. Her robust education and firsthand knowledge make Lauren a powerful force in the workplace. She uses her cheerful outlook and tireless energy to encourage her team to work hard to achieve their professional goals. Lauren currently lives in Walled Lake, Michigan with her husband, Greg, and social media superstar pup, Wally the Lake Dog.