Rachel Jacobson is a 25+ year veteran in the sports, entertainment and technology space. She has built a legacy of transformative partnerships, driving over $1 billion of revenue across her 21-year post at the NBA and four year tenure as President of the Drone Racing League (DRL), the world’s premier, professional drone racing property. She most recently led DRL through its $250M acquisition, and is now President, Business Ventures and Partnerships at DRL’s parent company, Infinite Reality (iR), an innovation company powering the next generation of digital media through AI and immersive technology. Through iR’s global ecosystem of properties, Rachel creates innovative partnerships with leading sports, entertainment, ecommerce and technology brands, helping them reach millions of new fans, maximize engagement with their customers, and develop new monetization opportunities through AI, 3D web and XR media.


Rachel has earned numerous accolades: she’s a Fortune’s Most Powerful Women member, a recipient of Sports Business Journal's 40 Under 40 Award, a SheRuns It "Paradigm Shifter" and Cynopsis Top Women in Media “Innovator & Disruptor.”Rachel graduated from Cornell University.