Ricky Engelberg is a Partner at Maximum Effort, overseeing their expanding sports portfolio, which is anchored by Wrexham AFC. Before joining Maximum Effort, Ricky served as the Chief Marketing Officer for VistaPrint, where he led the repositioning of the company as a design and marketing partner for small businesses worldwide. Previously, Ricky spent two decades at Nike, working in marketing and innovation roles across various categories and helping lead the company's digital transformation. This transformation focused on creating groundbreaking experiences like Nike+ Running and the Nike+ FuelBand.