Full Name
Yang Adija
Job Title
SVP, Digital League Business Operations, Growth & Innovation
Company
Turner Sports
Speaker Bio
Yang Adija is SVP, Digital League Business Operations, Growth & Innovation for Turner Sports. In his role he is responsible for managing the overall business operations and daily execution of strategic and tactical initiatives for digital league partnerships with the NBA and NCAA. In addition, Yang leads Turner Sports’ innovation efforts, leading to the development and launch of Blocklete Games, an original IP franchise built on the blockchain, and the organization’s industry-leading NFT efforts.
In his previous role, Yang was VP, Business Operations and Strategy for Turner NBA Digital, in which he managed NBATV, NBA.com, the NBA App, and NBA League Pass and worked closely with the League on the communication and execution of new business development deals, strategic partnerships, and product initiatives. Yang has also held the position of Senior Director of strategy and research for Turner Content Distribution (TCD), the domestic distribution and marketing arm of Turner. In this role, he was responsible for developing a business strategy for multi-platform content distribution and monetization opportunities in new evolving markets across Turner’s portfolio of networks and brands. Yang was also instrumental in launching FilmStruck, Boomerang, and the Turner Podcast Network, new direct-to-consumer products for Turner.
Prior to joining Turner, Yang was a director in KPMG's advisory practice in Atlanta. As a finance leader, he was responsible for creating and engaging partnership strategies and managed key growth initiative metrics for some of KPMG’s largest international clients. Yang also served in several capacities with the Walt Disney Company including manager of planning, providing financial support during the digital transformation of Disney’s feature animation film business, as well as playing a key role in analyzing Disney’s cable network business. Yang obtained a Bachelor of Science degree in Economics from the Wharton Business School at the University of Pennsylvania and holds an MBA from Fordham University.
In his previous role, Yang was VP, Business Operations and Strategy for Turner NBA Digital, in which he managed NBATV, NBA.com, the NBA App, and NBA League Pass and worked closely with the League on the communication and execution of new business development deals, strategic partnerships, and product initiatives. Yang has also held the position of Senior Director of strategy and research for Turner Content Distribution (TCD), the domestic distribution and marketing arm of Turner. In this role, he was responsible for developing a business strategy for multi-platform content distribution and monetization opportunities in new evolving markets across Turner’s portfolio of networks and brands. Yang was also instrumental in launching FilmStruck, Boomerang, and the Turner Podcast Network, new direct-to-consumer products for Turner.
Prior to joining Turner, Yang was a director in KPMG's advisory practice in Atlanta. As a finance leader, he was responsible for creating and engaging partnership strategies and managed key growth initiative metrics for some of KPMG’s largest international clients. Yang also served in several capacities with the Walt Disney Company including manager of planning, providing financial support during the digital transformation of Disney’s feature animation film business, as well as playing a key role in analyzing Disney’s cable network business. Yang obtained a Bachelor of Science degree in Economics from the Wharton Business School at the University of Pennsylvania and holds an MBA from Fordham University.
Speaking At
