2024 INVEST IN SPORTS AGENDA
After taking over the Washington Spirit in 2022, Michele Kang has led an unprecedented investment in women's sports by building the first multi-team global organization dedicated to women's soccer, Kynisca. Kang's group now supports the Spirit, Olympique Lyonnais, and London City Lionesses with the goal of enhancing female athletic performance.
How does she balance managing multiple sports? What are her short and long term goals? What lessons can she offer to investors?
Over the last decade, teams, leagues, and sports properties have become one of the fastest growing assets classes around. Early investors are taking advantage of their positions and new investors are rushing in. Now, new leagues are being formed by the day and some of the largest and most successful names in sports like the Celtics and Twins are up for sale.
Hear directly from some of the financiers and investors at the center of it all as they discuss the landscape of sports business and opportunities that might arise sooner than later.
How are they managing the finances of their clients? What are their expectations for the near future? Which areas of sports business offer the most potential for new growth?
While private equity manages investors' money with a certain timeline, sovereign wealth funds typically invest on a much longer time horizon. To complicate matters, they also have to contend with geopolitics, geography, and GDP demands.
How have sports investments among sovereign wealth funds evolved? What geopolitical concerns do owners, leagues, and other investors have? After forays into soccer, golf, and F1, which sports or leagues might be next up for sovereign investment?
Hear about the opportunities and challenges of sovereign wealth investments in sports as it moves from from novelty to to normalcy.
Two-time Super Bowl Champion Eli Manning may be best known for quarterbacking the New York Giants for 16 seasons- or his role bantering with his brother Peyton on a groundbreaking alt-cast for Monday Night Football, But off the gridiron, and out of the basement, the younger Manning is a building a portfolio as a partner at Brand Velocity Group, with eyes on a bigger prize: an NFL team itself.
How does an athlete-or any career professional- manage such a drastic role and industry change; are there crossover skills? How does one manage time and focus while fulfilling seemingly different obligations? And what kind of private equity insight comes from working inside the athletics industry?
From the Olympics to the World Cup to the NBA-which will feature players from 40 countries this season- sports have gone global. Developing talent and allocating capital in emerging markets will offer investors a ground floor opportunity to build talent pipelines that grow the international game as well as local enemies.
Where are the hot spots and opportunities in emerging markets and what are the challenges in opening new pathways for talent? How does one discern legitimate opportunities? And what's the long-term goal in developing emerging sports market? Hear from leaders developing soccer and basketball in Africa about the challenges and potential of developing markets abroad and the roadmap for the future.
Hear from Carlyle Group founder David Rubenstein on his unique journey from law to government and beyond as the chief of a global investment firm with $435 billion of assets across four continents. Earlier this year, Rubenstein returned to his native Baltimore to take full control of the Orioles franchise and challenge yet another industry, the American League East.
Is running a ball club in any way like running a company-what does one have to know on a day one? How do the Orioles fit in with a portfolio of investment, philanthropy, and public service? And what are the initial observations of MLB as a newcomer?
Interest in women's sports is at an all-time high, including on-game attendance, merchandise and TV viewership-all while creating a new generation of fans. Find out who's serious about growing this entertainment space in a way that's sustainable-and profitable- for generations to come.
What are the biggest challenges to managing heightened expectations? How are women's sports viewed in the broader asset class of entertainment investment? And what new investments need to be made-and where?
More money than ever is being invested into youth sports and it's surrounding infrastructure. Have youth sports "gone pro" or is this a smart space to invest in the infrastructure of tomorrow along with the kids of today?
From geography to sport and gender, the youth sports movement stands to grow exponentially. Does the profitability of youth sports exclude access to participation? Will this "professionalization of youth sports" result in improved opportunities across the board? And what are the benefits to professionalizing the sandlot?
Groupthink and inability to discern a signal amid the noise can lead to disaster among many organizations or leave them struggling to catch up. Hear from owners about the value of true diversity and what it can bring to organizations trying to stand out and win in a competitive consumer environment.
What is the true value of diversity in ownership and how might it be overlooked? Is a diverse ownership group important to fans and where is the impact? How are leagues and teams promoting diverse opportunities for roles of significant impact?
Gary Bettman has led the NHL since 1993, making him the longest-serving commissioner of any North American pro sports league. In that time, the league has expanded from 26 to 33 teams and average team valuations have increased from $163 million in 2004 to $1.31 billion today. The NHL has also had its share of hardships, including three owner-led lockouts, a rash of concussion and CTE issues and other scandals. Bettman, however, has navigated it all and is here to share wisdom gleaned over his past thirty years at the helm.
The NFL's decision to end its holdout against institutional investment has opened the doors for private equity to help grow the world's richest league. But it doesn't end there.
From soccer to college and the NBA, targeted investment in sports comes with a different set of rules and unique timelines. What sort of returns are private equity investors looking for? What are their expectations for the NFL? How do they view sports as an asset class?
Jonathan Kraft, the pioneering executive overseeing one of the biggest franchises in football, will take the stage to discuss his vision for the future of sports, investing, and the ever changing landscape of the business. What lessons can he offer from his experience? What best practices can he share from his vantage points? How can he best prepare his organization for the future? In this closing session, we'll hear directly from the leader at the helm of the Patriots on how to build a legacy of unparalleled growth.
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