TUESDAY, DECEMBER 5, 2023

10 AM - 6PM 

Deion Sanders. Travis Kelce. Simone Biles. Lionel Messi. LeBron James.

Today’s sports stars have shown a tremendous ability to transcend the typical news cycle, leveraging legions of fans to build brands capable of boosting entire schools, corporations, and leagues. Meanwhile, in today’s attention-driven economy, other organizations risk being forgotten.

All of a sudden, a massive marketing budget means nothing next to a moment of viral authenticity. 

For one day in New York, Sportico will focus its extensive network of decision makers and thought leaders on a critical issue facing every stakeholder in sports—the combined, constant challenge of reaching new fans, attracting eyeballs, engaging believers, and activating interest.

Successful marketing, growth, and audience development executives will share their cutting-edge strategies, with an emphasis on actionable insights and tangible details. We’ll also aim to glean inspiration from outside of sports, while opportunities for conversation will set the stage for the dominant strategies of tomorrow. 

From Peyton Manning to Pat McAfee, this much is clear: 

Influence isn’t everything. It’s the only thing.